Book Recommendations

Interested in taking a look and knowing what you can find in this book?In that case, it's my pleasure to list the content of the 9 chapters, hoping that you find several topics that can help you survive and excel in the world of sales.PROLOGUECHAPTER 1: ON SELLINGTip nº 1. Ten Sales Tips that weren’t Sales TipsTip nº 2. The Way of Excellence to Succeed SellingTip nº 3. The Trust in SalesTip nº 4. The Client is still the KingTip nº 5. The Art and Science of SellingTip nº 6. The Importance of Knowing the Needs of your ClientsTip nº 7. The “Secret” of Selling without SellingCHAPTER 2: ON SALESPEOPLETip nº 8. Logos, Pathos and EthosTip nº 9. Some Mistakes of the SalespeopleTip nº...

Plants experience stress due to environmental changes, either in biotic or abiotic form, during their life cycle. Non-heritable modifications in morphological, physiological or biochemical characteristics tend to reduce or decrease growth and productivity, and sometimes lead to death.This book presents an exhaustive overview of the specific effects and modifications that could occur in this regard, and will serve to consolidate the ideas to promote standardization of plant adaptation to these changes in the environment. This book returns to the facts of both biotic and abiotic stress, detailing an essential aspect of plant life in the context of stress response.The text is a comprehensive, c...

Stress in Plants: The Hidden Half provides an overview of the challenges of increasing crop or agricultural productivity to meet the demands of a growing population, linking descriptions of physiological, ecological, biochemical and molecular activity in plants with their tolerance and adaptation to natural environments. In the case of plants, a stress is an adverse condition or substance that affects or blocks a plant’s metabolism, growth, or development. The threat to productivity in crops and agriculture due to these stresses cannot be overstated, nor overlooked, especially in light of climate change.The information covered in this book will be helpful in building strategies to cou...